This blog consist of items found through years of searching through newspaper archives and also paper items collected through-out the years.
Friday, March 21, 2014
Flowers, Birds and Dancing Animals Frolic on this Lovely Hostess Coat.
March 08, 1948. Life Magazine, page 75. "BRIGHT AS EASTER . . . Now Textron brings you an enchanted forest . . . flowers, birds and dancing animals frolic on this lovely Hostess Coat of finest rayon crepe. Fresh as young leaves, soft as a moss bed. Pleated back that bursts full bloom into a sweeping hemline. In gay and sunny colors with either coral or blue predominating, sizes 10 to 20. At leading stores throughout the country. TEXTRON Inc., Textron Building, 401 Fifth Avenue, New York 16, N.Y."
Just a lovely ad. I wish it had scanned better. I would definitely wear this outfit.